Gambling on paid app installs

Gary Danks, founder and MD of Machine Advertising, on why he thinks the scale of app install fraud is currently hugely underestimated

As you no doubt already know, gambling apps have the highest cost-per-install rate in the market. However, that means they make the biggest, juiciest targets for app install fraud. This probably isn’t the first you’re hearing about the fraud problem in digital marketing. You may even believe that you’ve got it sorted. Perhaps you have…

App installs | App Store | Data | Google Play Store