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Content marketing pitfalls

Kathryn Farrell of Digital Fuel Marketing explains how to avoid making some of the most common mistakes in content marketing

It’s safe to say that content marketing is having more than a moment in the spotlight, and is one of the most effective marketing strategies available in a marketer’s toolbox today. The definition of content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage…

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