Technology

Augmented reality – what’s the ROI?

Augmented reality technology offers marketers the opportunity to drive customer interaction and ultimately sales

The battle for consumer share of mind is ongoing, but with the development of ‘augmented reality’ (AR), marketers can now engage with their consumers in an exciting new way. AR applies a digital and interactive layer to anything within the real world. From enhancing how we communicate and entertain ourselves to the way we work and…

Augmented reality | Facebook | Technology | Virtual reality

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