Technology

Why behavioural marketing is the game changer that marketers need

Nick Keating, director of EMEA at BounceX, explains how behavioural marketing can be used to boost customer engagement

Marketers are becoming ever more frustrated with existing marketing channels as the cost of driving traffic to a website continues to rise, while returns fall. And while digital revenues in the UK are still increasing, channel fatigue is becoming a very real concern. Existing channels are constrained by two key problems: an inability to identify…

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