XLMedia acquires mobile performance marketing platform

AIM-listed firm to pay $5.1m for ClicksMob as part of an all-cash deal

XLMedia has acquired mobile performance marketing platform, ClicksMob, for US$5.1m in a deal that will see the AIM-listed firm significantly expand its presence in Asia. The cash deal will see XLMedia, via its Dau-Up mobile marketing subsidiary, acquire all the assets of ClicksMob and is expected to complete in Q1 2017. Dau-Up will also acquire…

Affiliates | ClicksMob | Mobile marketing | Ory Weihs | Performance marketing | XLMedia