Snai partners Betgenius for digital marketing push

Operator to utilise Betgenius’ Betslip Retargeting technology and Popular Bets tool to drive sportsbook growth

Snai is set to launch a new digital marketing campaign in partnership with Betgenius, as the Italian operator looks to utilise the supplier’s reactivation tools to grow its online sportsbook. The deal will see Snai integrate Betgenius’ Betslip Retargeting technology, offering customers relevant offers based on their abandoned betslips even after they have left the…

Betgenius | Retargeting | Snai | Technology