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Oddslife enters African market

Social betting platform Sport Kenya aims to increase player retention through virtual rewards

Platform provider Oddslife has entered the African market through a partnership with free-to-play betting site SportKenya. The new platform has been launched in partnership with affiliate sites WinDrawWin and PredictZ as well as local operator Betin.co.ke, and aims to enhance the operator’s player retention by rewarding free-to-play players for their virtual betting activity and loyalty. The…

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