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LeoVegas integrates live odds into search engine’s maps

Operator to display live odds on sporting events being played and shown at arenas and sports bars around Sweden

LeoVegas has established a three-month partnership with Swedish search engine hitta.se to integrate its odds into the search engine’s maps and search functions. The campaign sees LeoVegas’ odds displayed next to specific sports bars and stadiums, related to the games being shown or played at the time. LeoVegas marketing director Louise Nylen said the partnership was…

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