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GIG enters paid media space with fifth acquisition of 2017

Nordic gaming firm agrees £11.9m purchase of Rebel Penguin to enhance sportsbook offering ahead of 2018 World Cup

Gaming Innovation Group (GIG) has agreed to acquire Danish performance marketing company Rebel Penguin (RP) for £11.9m. The acquisition is GIG’s fifth of 2017 and was agreed through the Nordic firm’s affiliates subsidiary, GIG Media. The firm said the acquisition of RP is an important initiative in its strategy of enhancing sportsbetting capabilities ahead of the…

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