Gambling.com Group bolsters sports betting portfolio with Bookies.com acquisition

Affiliate firm buys Bell Internet-owned football site and assets for £6.5m to cement its position in the UK sports betting market

Affiliate marketing powerhouse Gambling.com Group has acquired football betting site Bookies.com and related assets for £6.5m. The acquisition marks a forceful move into the sports betting vertical for the Group, which has historically been focused on the online casino market. The purchase also includes the Bookmakers.co.uk and FootballScores.com websites, along with 76 sports betting and…

Bookies.com | Gambling.com Group | M&A