Affiliates

Catena Media targets US market with $15m acquisition

Malta-based company adds poker, eSports and DFS to its portfolio after buying a number of affiliate-related assets

Performance marketing firm Catena Media has announced a major push into the US egaming market after acquiring a number of affiliate websites in a deal worth $15m (£11.8m). The deal will see Catena Media acquire websites including playnj.com and uspoker.com from “three US founders”, which generate revenues from licensed operators in New Jersey and Nevada.…

Affiliate marketing | Affiliates | Catena Media | Daily fantasy sports | Esports | Poker | Robert Andersson

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