Bwin launches marketing stunt after Italy’s World Cup heartache

GVC-owned sportsbook gives punters who backed Italy for the 2018 tournament another chance in latest promotion

Bwin customers who bet on Italy to win the 2018 World Cup have been given another chance to pick a winner after the Azzurri failed to qualify for the tournament. The sportsbook’s latest marketing stunt, dubbed the ‘delusion pay-out’, will provide some consolation for Italian punters, with Italy set to miss out on a World…

Bwin | Campaign | GVC Holdings | Snai | World Cup