TV advertising

ATG launches virtual assistant marketing campaign

Harry Boy success prompts Swedish horseracing monopoly to shift marketing strategy

Swedish horseracing monopoly ATG has launched a major marketing campaign for its virtual assistant Harry Boy, which helps punters place bets on the most popular horses. Harry Boy has been a long-standing feature on ATG’s desktop and mobile site since the 1990s and enables first-time bettors to gain some experience. ATG said Harry Boy had…

ATG | Sweden | TV advertising

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