The right to buy influence

EGR Marketing looks at the opportunities and challenges Apple's Search Ads could throw up when it launches in the UK next year

Earlier this year Apple overhauled its App Store, part of which included allowing ads to appear in search results for the first time. Search Ads is currently only available in the US while the tech giant fettles with its new tool, which it plans to roll out in the UK early next year. The move…

Apple | Digital marketing | iOS | PPC | Search | Search Ads | SEO