Long read

The battle for hearts and minds

Does brand loyalty exist in today's congested online gambling space? Julian Rogers reports

The gambling industry is awash with endless customer promotions, whether that’s free bets, price boosts, money-back specials or other – sometimes loss-leading – offers. Inevitably, promiscuity is rife as customers dart from one firm to the next, taking advantage of all these bonuses, which means leading firms have to shell out eye-popping sums on marketing…

Branding | Long read