Striking the right balance

Online sportsbook operators are engaged in a fierce pricing war, but striking the right balance between attractive odds and quality of product is key to success

The UK sportsbook industry has long been engaged in a fierce price war, but the battle over enhanced odds marketing has intensified in recent months. The sector is coming under increasing pressure from regulatory, tax and compliance requirements, with a potential crackdown on daytime TV advertising also causing headaches. As such, operators are going full…

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