Strength in numbers: Ladbrokes Coral talks multi-brand strategy

Nine months on from the merger, Ladbrokes Coral’s director of marketing Alexis Zamboglou explains how the operator’s multi-brand approach is paying off

Two years ago this month Ladbrokes and Gala Coral sent shockwaves through the leisure sector with news of a mega-merger between the two UK heavyweights – and from the off both firms were keen to dispel any talk it would opt for a single brand approach. “We think the multi-brand strategy is the right strategy…

Alexis Zamboglou | Gala Coral | Interview | Ladbrokes | Ladbrokes Coral | Multi-brand strategy | World Cup