TV advertising

Sky’s the limit: What Sky Sports' new channels mean for TV marketing

With Sky Sports replacing its numbered channels in favour of specific sports, EGR Marketing looks at whether the new format can help sportsbooks improve their TV marketing ROI

Shortly before the start of the new football season, broadcasting behemoth Sky unveiled one of the most substantial overhauls of its sporting coverage in years. And given the symbiotic relationship between the television company and the online gambling sector, the changes could have major implications for sportsbook marketers. Last month the broadcaster confirmed previous media…

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