Q&A: Leading the real-time charge

EGR Marketing speaks to Sky Betting & Gaming's Andy Gradwell about the launch of the operator's new real-time data platform

While the ability to communicate with customers in real-time is a long-term goal of many operators, Sky Betting & Gaming (SB&G) is one firm ready to action its plan. In fact, the sector'€™s 'Northern Powerhouse' is currently developing a new platform which will enable it to not only perform real-time CRM functions with players within…

Andy Gradwell | Big data | CRM | CRM | Real-time marketing | Sky Betting & Gaming