Long read

Leader of the pack: Catena Media on its hyper-aggressive acquisition drive

Julian Rogers speaks to CEO Robert Andersson to discover how these purchases complement the super affiliate’s multi-pronged strategy to dominate the industry

Unless you’ve been living under a rock for the past couple of years, you couldn’t fail to notice how Catena Media appears to be on a never-ending shopping spree, snapping up affiliates left, right and centre. The ink has barely dried on one multimillion-euro deal and this digital performance marketing business is making headlines by…

Affiliate marketing | Catena Media | Long read | Robert Andersson