How can bookmaking brands compete with the “big three”?

In its latest column for EGR Marketing, Stickyeyes examines how brands are performing in the sports betting search market

The search market in the sports betting industry has become something of a “tri-opoly” over the course of the last year or so. We have looked at the sports betting search results a number of times and the visibility graphs have tended to have a familiar look about them. We have the odds comparison engine…

Data | Oddschecker | Paddy Power | Search | SEO | Sky Bet | Sports betting | Stickyeyes