Long read

An evolving relationship

With the rise of the super affiliate and a greater willingness to test new revenue models, EGR Marketing looks at how the affiliate-operator relationship is changing

Ever since the online gambling sector first emerged nearly 20 years ago, affiliates have been one of the biggest driving forces behind the growth of the sector. And while regulatory updates and occasional squeezes to operator marketing budgets might put a strain on this partnership, there is as yet no sign operators will ever deem…

Affiliate marketing | Affiliate network | Affiliate programme | Long read | Performance marketing