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Farewell first-click free

Google has ditched its controversial first-click free policy in favour of a flexible sampling model, but what does the change in approach mean for publishers and consumers?

Google has abandoned its divisive ‘first-click free’ (FCF) policy that required subscription-based publishers to offer readers up to three free articles per day before they encountered a paywall. Publishers had complained that the policy forced paywalled content to be given away for free, with Google offering higher search result visibility in return. But the search…

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