The importance of dedicated landing pages in football betting SEO

As bookmakers jostle for position ahead of the new Premier League football season, Stickyeyes highlights key search tactics critical to success

Football betting is one of the most commercially critical markets for online bookmakers and, perhaps unsurprisingly, is also an incredibly competitive market. There are almost 94,000 UK Google searches every month across just 379 football betting keywords, and competition is fierce. Almost 10,000 of these searches come from the phrase '€œfootball betting'€, while 8,100 come…

Affiliate marketing | Euro 2016 | Search | SEO | Sports betting | Stickyeyes