Social media

What's the story?

After a successful rollout on Instagram, Facebook has released Snapchat-like Stories for its main app, but will it be a hit with the social giant’s colossal mobile audience and what does it mean for brands?

It’s said that imitation is the sincerest form of flattery. That may well be true but it’s probably little comfort to image messaging service Snapchat and its shareholders after Facebook again cloned its ephemeral Stories feature – this time for its flagship service. The move came roughly eight months after Facebook, which owns Instagram, rolled…

Facebook | Facebook Stories | Instagram | Snap Inc | Snapchat | Social media

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