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Data: Oddschecker leads the way with an event-focused keyword strategy

Digital marketing agency Stickyeyes provides an overview of how the SEO landscape for sports betting operators and affiliates is shaping up

The absence of any major football tournament or athletics event means that we might not quite have the summer of sport that we saw in the European Championships and Rio Olympics-dominated 2016, but that doesn’t mean that Britain’s bookmakers have had an easier time in the online search market. In fact, some big bookmakers have…

Oddschecker | Search | SEO | Stickyeyes

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