Social media

Data: How Paddy Power Betfair won the Cheltenham social stakes

Digital marketing agency Stickyeyes explains PPB's winning social media strategy and how Ladbrokes found success on Facebook

As the last racegoer stepped away from March’s Cheltenham Festival, it signalled the end of yet another big weekend for the bookmakers and one in which they have invested a significant effort in terms of customer engagement through social media and content creation. As in previous years, Britain’s leading bookmakers were publishing huge quantities of…

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