Interview

Changing course: Checkd Media on its bold new strategy

In the wake of a major company rebrand, Checkd Media is looking to diversify away from social media affiliation and enter the M&A fray for the first time

Since making its debut in 2012, Footy Accumulators has cemented its position as one of the industry’s most prominent social media affiliates. Yet while the brand’s owner, Team FA, was largely able to replicate this success with The Winners Enclosure and AccaTracker, the Manchester-based firm is now overhauling its strategy in a bid to solidify…

Acca | Affiliate marketing | Checkd Media | Footy Accumulators | Interview | Jamie Knowlson | Social media | Sports betting | Team FA

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