Marketing

What a Google Chrome ad blocker means for egaming

If the rumoured built-in ad blocker for the Google Chrome browser is true, trouble lies ahead for display advertising in the egaming sector, writes Fintan Costello

Sorry mate, no ads allowed. Ad blockers have been the next big thing to worry about for the last few years. My opinion has been well documented and can be summed up as “it’s trivial to bypass adblocking tools and just make sure you aren’t paying for the ad impressions that do get blocked”. However, it’s…

Marketing

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