Sports betting

Why community is the key to engaging punters

Simon Rosen, CEO of affiliate site kickoff.co.uk, examines how crowd betting can help and hinder bookmakers

It is a nut that has almost been impossible to crack over the past decade. Ever since social media reared its head and became a disruptive force in marketing and culture generally, gambling brands have sort ways to foster engaged communities online. Many have had some success in promoting their brands via social and signing-up…

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