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The many benefits of omni-channel

Consultant Marcus Wareham explains why omni-channel is about more than getting shop customers to bet online

  There are three principles by which an omni-channel business lives and breathes: convenient, consistent and connected. Convenient refers to putting customers at the centre of everything. It is all about making your product and services available wherever the customers choose and making it as easy as possible to use their chosen method of transacting…

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