Marketing

Sweden’s battle of the brands

Arvid Åsbrink, a senior consultant at Swedish research firm Mediavision, examines the advertising opportunities from Sweden’s forthcoming gambling regulation

The Swedish gambling market as we know it is about to change in a profound way. With re-regulation, offshore operators (like) Kindred, Bet365 and Betsson will be able to apply for a license and perhaps most importantly, they will be awarded the same opportunities and access to marketing and advertising channels the state-regulated operators currently…

Marketing | Sweden | Swedish Gambling Authority

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