Marketing

Premier League rights remain Prime attraction for broadcasters

Steve Munns, head of Grosvenor Sport, looks at the rumours Amazon is set to enter the next TV rights auction

In 1992, the average price of a pint in the UK was £1.29. While that might sound like a bargain by today’s standards, it’s nothing compared to the £600,000 it cost Sky Sports to screen a Premier League game under the terms of its first broadcast deal. That figure had rocketed to £11m-per-match by the…

Amazon | Grosvenor Sport | Marketing | Premier League | Sponsorship

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