Sports betting

Opinion: Sportsbook consolidation is not the answer

Smarkets CEO Jason Trost explains why cost cutting mergers fail to address sportsbooks' fundamental problems

The betting industry has been inundated with consolidation talks from Ladbrokes/Coral, to Betfair and Paddy Power and bwin.party merging with GVC; it seems to make sense from the perspective of Wall Street and the City. The reasoning is simple: cut costs by merging marketing prowess and streamline operations and IT, which consequently improves the bottom…

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