Getting inside the punters' mind

Nick Ward, head of creative strategy at Cubo, believes advertisers must provide customers with mental cues

With many betting brands investing significant marketing budgets to capture consumer attention, in some cases reinforced by high street presence, the online market remains cluttered and fiercely competitive. Becoming the first choice for betting is easier said than done, especially as online bettors are particularly influenced by short-term odds and offers. IPA has shown that…

Cubo | Free Bet | Headspace | Marketing | Marketing | Nick Ward | Online Betting