Don't hedge your advertising bets

Rocket Fuel MD David Gosen on why AI technology could be crucial for improving customer conversion rates

With brand loyalty now painfully low amongst sports bettors, the market for brands is now becoming ultra-competitive. In fact, according to new research, 95% of consumers say they would change brands for a good offer and almost half (40%) of gamers are actively looking out for new offers. A European Sports Betting (ESB) survey, carried…

Ai | Artificial intelligence | European Sports Betting | Marketing | Marketing | Rocket Fuel | Sports betting