Technology

Operators must embrace data to make horseracing pay

Will Duff Gordon, CEO of Total Performance Data, says sportsbooks must overhaul their racing offer to compete with football and casino

[caption id="attachment_15028" align="alignnone" width="300"] Will Duff Gordon, CEO of Total Performance Data[/caption] Betting on horseracing could face a rough ride in 2017; the levy continues to squeeze the industry’s bottom line, while the proposed ban on daytime TV advertising is a major cause for concern. At the same time, competition continues to eat away at…

Horseracing | Sports Betting | Technology | Total Performance Data | Will Duff Gordon

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