Multi-channel businesses need multi-faceted personalities

When hiring staff for your digital teams, don’t forget to rank personality and attitude just as highly as technical capability, says Nick Boothroyd, director of talent acquisition at The Rank Group

Running and building a true multi-channel business requires access to a whole plethora of technical skills to make it really sing and stand out ahead of the competition. The obvious ones are, well, obvious. SEO, PPC, digital marketing, data analytics, CRM and UX and a whole host of other acronyms that will deliver the very…

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