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Give with one hand and take away with the other

As more firms opt to go down the free-to-play acquisition route, Fintan Costello of Revenue Engineers asks which products are best placed to lure the punters?

I’ve been a massive fan of the Sky Bet Super 6 game for years. It’s a simple product, extremely well executed and, more importantly, it appears to deliver. That’s why this season it was great to finally see the launch of free-to-play games from other operators such as Paddy Power, BetVictor and Colossus Bets. Each…

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