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William Hill most trusted brand, says YouGov

Operator comes out top in YouGov and Barclays survey which also finds free bet offers to have the biggest influence on new account sign-ups

William Hill is the most trusted online brand in the UK online market, according to a recent survey which also found free bets to be the biggest driver of new account sign-ups. The survey, which was conducted by YouGov and Barclays, also saw Betfair judged to offer the most attractive odds while just a quarter…

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