Strategy

William Hill CEO: Product in good shape for omni-channel push

Philip Bowcock tells EGR Intel improvements to its digital offer means it’s now ready to cross-sell retail players

William Hill is preparing to kick-start a major omni-channel push following a raft a recent improvements to its digital product, according to the operator’s new CEO Philip Bowcock. Speaking exclusively to EGR Intel, Bowcock said the firm had channelled investment and resources to its relaunched sportsbook, particularly on mobile, rather than attempting to do too…

Omni-channel | Philip Bowcock | Ssbt | Strategy | William Hill

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