Sports betting

UK-facing brands leave negative impression, says YouGov

Bookmakers operating both retail and online businesses occupy bottom places in research firm's BrandIndex

The UK's biggest sportsbook brands are failing to win over the majority of the public, with those offering both retail and online products leaving the worst impression, leading research firm YouGov has found. According to YouGov's BrandIndex, which on a daily basis asks members of the public whether they feel generally positive or negative about…

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