Strategy

Svenska Spel launches phone-calling initiative for problem gamblers

“Proactive Calls” service will target 150 players to discuss risk behaviours and investigate their

Swedish monopoly operator Svenska Spel has launched a new initiative to investigate the needs of its most at-risk players. The “Proactive Calls” service will see 150 casino and sportsbook customers phoned by the operator to discuss their customer needs and how they should be treated going forward. The service will target players that have experienced…

Responsible gambling | Strategy | Svenska Spel

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