Marketing

SportPesa pulls Kenyan sponsorship after losing tax appeal

CEO Ronald Karauri says SportPesa will continue operations in Kenya but the group has terminated all sponsorship commitments effective immediately

SportPesa has cancelled its sponsorship deals with Kenyan sporting teams and leagues after losing a court battle to overturn a government-imposed 35% tax on all gambling revenues in the country. The operator claimed the higher tax rate is in breach of constitutional rules which demand the public finance system “promotes an equitable society where the…

Marketing | Regulation | SportPesa

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