Technology

SB&G and Hills partner for “ground-breaking” responsible gambling initiative

Leeds-based operator says new predictive algorithm has already improved accuracy in predicting problem betting behaviour by 11%

Sky Betting & Gaming (SB&G) has kicked off a responsible gambling campaign that will see the operator use machine learning and predictive modelling to identify problem gamblers. The Leeds-based firm has teamed up with William Hill and local psychology academics to develop and share predictive algorithms to spot problem behaviours. On a daily basis, the…

Responsible gambling | Technology | William Hill

Latest

People  |  People news 23 November 2017

News 23 November 2017

Lottery  |  Health Lottery ad banned for exaggerating jackpots

News 23 November 2017

Launches  |  Lottoland launches US subsidiary

News 23 November 2017

Strategy  |  Has William Hill turned the corner?

Insight 22 November 2017

Launches  |  Launches and sign-ups 22 November 2017

News 22 November 2017