SB&G and Hills partner for “ground-breaking” responsible gambling initiative

Leeds-based operator says new predictive algorithm has already improved accuracy in predicting problem betting behaviour by 11%

Sky Betting & Gaming (SB&G) has kicked off a responsible gambling campaign that will see the operator use machine learning and predictive modelling to identify problem gamblers. The Leeds-based firm has teamed up with William Hill and local psychology academics to develop and share predictive algorithms to spot problem behaviours. On a daily basis, the…

Responsible gambling | William Hill