Strategy

Poll: Will Google’s decision to allow gambling apps in the Play Store prove an industry game-changer?

Operators in the UK, Ireland and France will be able to launch apps in the tech giant’s Play Store from next month

After a seven-year hiatus, operators received an email from Google last week informing them of the tech giant’s decision to permit the launch of gambling apps in the Play Store. Google plans to kick off the implementation process from next month, when it will start to accept applications from operators in the UK, France and…

Google | Strategy

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