Strategy

Poll: Should more operators adopt a multi-brand approach?

LeoVegas has dropped its single-brand approach after acquiring UK-facing operators Royal Panda and IPS

LeoVegas last week acquired UK-facing operator IPS as part of a new multi-brand strategy aiming to cater to customers in different markets. Group CEO Gustaf Hagman said having multiple brands would enable the firm to target various types of customers. He added: “We believe that in larger markets our global brands, LeoVegas and Royal Panda, can…

Brand | LeoVegas | Strategy | Strategy

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