Poll results: Ladbrokes brand in need of major strategy rethink

Approximately 75% of voters believe the brand is lagging behind the rest of the LCL portfolio

Nearly three-quarters of EGR readers believe Ladbrokes Coral needs to rethink its Ladbrokes brand strategy to reverse an ongoing dip in revenues. The operator reported a mixed bag of third quarter results last week, with one standout figure the 9% decline in Ladbrokes’ revenues. And 74% of poll voters think it is time to reinvent the brand…

Brand | Ladbrokes | Ladbrokes Coral | Marketing | Strategy