Strategy

Poll results: B2B deals the best route into Russia

Respondents suggest bwin’s recent market entry could provide a useful model for others to follow

A B2B deal is the best route into the Russian sportsbook market, according to an overwhelming majority of respondents to this week’s poll. Almost 87% of voters agreed that GVC’s route into the market via local partnerships was a savvy strategy to pursue. The operator struck a B2B licensing deal with a major Russian media…

Strategy

Latest