Strategy

Poll result: Operators wise to adopt multi-brand approach

EGR readers agree with LeoVegas CEO Gustaf Hagman who said multiple brands allow more flexibility in targeting different customers

A multi-brand approach is the best way to build market share in multiple jurisdictions, according to a majority of respondents to this week’s poll. Exactly 58% of voters agreed with LeoVegas, who have adopted the strategy following the recent acquisitions of Royal Panda and IPS. Group CEO Gustaf Hagman said having multiple brands would enable…

Gustaf Hagman | LeoVegas | Strategy

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